Location Based Services in a mobile environment survey

'Location-Based' Services in a mobile environment survey

You are being invited to take part in a research study. Before you decide it is important for you to understand why the research is being done and what it will involve. Please take the time to read the following information carefully.

A few words about the research:

The aim of this research is to investigate the extent to which users are aware of 'location-based' recommendation services and their perception of such services. The research will ultimately proceed to propose new methods that overcome (or at least reduce) identified problems.

What are participants required to do?
Participants (end-users of varying technical abilities) will be asked answer questions in an online questionnaire.

How long will it take? What will happen to me if I take part?
If you decide to take part you will be asked to answer a few brief questions regarding 'location-based'recommendation services. A few demographic questions will precede the actual 'location-based' recommendation services questions. It is envisaged that each trial session will last no more than 10-15 minutes for a typical end-user.

Each survey will be followed by an opportunity for the participants to offer their opinions about the survey (Web form). However, they will not be required to divulge any sensitive or private information.

The survey is completely anonymous. No one is grading you on your answers, nor is anyone going to know who filled out the questionnaire. On the analysis of survey results, all participants will be referred to as User1, User2 etc.

What will the results of the study be used for?
The survey is part of a research project leading to the degree of Doctor of Philosophy at the University of Plymouth, (School of Computing and Mathematics, Faculty of Science and Technology). The aim of this phase is to investigate the extent to which users are aware of 'location-based' recommendation services and their perception of such services. The research will ultimately proceed to propose new methods that overcome (or at least reduce) identified problems.

Participants will be given the opportunity to find out the results of the study. To access a copy of the results the participants will find a link to a web page where the results will be posted after they finish the survey. By copying this link they can later anonymously visit this page to get their copy of the results.

Contact for Further Information
If you want any further information about this study you can contact me via e-mail at: steffen.schilke@plymouth.ac.uk

In case you have any concerns about the way in which the study has been conducted, you can contact the Faculty of Science and Technology Business Manager, who is secretary of the Faculty of Science and Technology Research Ethics Committee. The contact details are:

Faculty of Science and Technology Business Manager
University of Plymouth
Drake Circus
Plymouth
PL4 8AA

Phone: 01752 233311

Thank you for taking the time to read this information.

Please answer the following questions:

General Questions about the participant

Please give us some information about yourself.

1	How old are you? Please choose the appropriate answer

2	Please indicate your gender. Please click on the appropriate answer	Male Female

3	What is your occupation? Please click on the appropriate answer	None Student Self employed Employed Retired

4	From which area are you from? Please choose the appropriate answer

5	Do you own a mobile phone? Please click on the appropriate answer	No Yes, but mostly switched off Yes, only to be reachable Yes, normal usage (less then 10 hours airtime a week) Yes, heavy user (more the 3 hours airtime a day)

6	How do you go to work, university, ... ? Please click on the appropriate answer	Home, usually stay at / around my home Usually go there by foot By using a bicycle Public transportation (bus, train or subway) Motorcycle Car (or taxi) Various transportation systems

7	Which of the following features does your phone have? Please click on all appropriate answers	GSM Multi-band mobile phone UMTS mobile phone Camera PDA GPS Wifi / WLAN

Technologies

In this section we want to determine your knowledge of mobile phone technologies and services. We will ask you about the technologies that are available to you, the technologies you are actually using, and the technologies that you plan or want to use in the future.

8	What mobile phone technologies are available to you? Please click on all appropriate answers	SMS Short Message Service (texting) MMS Multimedia Message Services Video messaging Mobile blogging (text, picture or video) (Mobile) Internet usage (web, eMail, instant messaging) 'Location-Based' Services (LBS) Mobile phone (for voice calls)

9	What mobile phone technologies are you using? Please click on all appropriate answers	SMS Short Message Service (texting) MMS Multimedia Message Services Video messaging Mobile blogging (text, picture or video) (Mobile) Internet usage (web, eMail, instant messaging) 'Location-Based' Services (LBS) Mobile phone (for voice calls)

10	What mobile phone technologies are you planing to use or want to use? Please click on all appropriate answers	SMS Short Message Service (texting) MMS Multimedia Message Services Video messaging Mobile blogging (text, picture or video) (Mobile) Internet usage (web, eMail, instant messaging) 'Location-Based' Services (LBS) Mobile phone (for voice calls)

How is your trust relationship to ...

Please identify your trust relationship to various business partners. We use the following scale:

++ is a strong trust relationship
+ you have some trust
0 is neutral
- you have some doubts
- - no trust

11	How much do you trust your bank / credit card company? Please click on the appropriate answer	+ + + 0 - - -

12	How much do you trust your ISP Internet Service Provider? Please click on the appropriate answer	+ + + 0 - - -

13	How much do you trust web sites / ecommerce shops / portal? Please click on the appropriate answer	+ + + 0 - - -

14	How much do you trust your email provider? Please click on the appropriate answer	+ + + 0 - - -

15	How much do you trust your phone company (fixed / land line)? Please click on the appropriate answer	+ + + 0 - - -

16	How much do you trust your mobile phone company? Please click on the appropriate answer	+ + + 0 - - -

17	How much do you trust your search engine? Please click on the appropriate answer	+ + + 0 - - -

18	How much do you trust your 'Location-Based' Service provider? Please click on the appropriate answer	+ + + 0 - - -

19	How much do you trust public services or government organisations? Please click on the appropriate answer	+ + + 0 - - -

20	Which "world" do you trust more? Please click on the appropriate answer	Neither "Offline" - real life "Online" - Internet Both the same level of trust

How is your privacy preserved at ...

Please identify how you think privacy is preserved from various business partners. We use the following scale:

++ strong protection of you privacy
+ you privacy is protected
0 is neutral
- you have some doubts about the protection of your privacy
- - no protection of you privacy

21	How is your privacy protected by your bank / credit card company? Please click on the appropriate answer	+ + + 0 - - -

22	How is your privacy protected by your ISP Internet Service Provider? Please click on the appropriate answer	+ + + 0 - - -

23	How is your privacy protected by your web sites / ecommerce shops / portal? Please click on the appropriate answer	+ + + 0 - - -

24	How is your privacy protected by your email provider? Please click on the appropriate answer	+ + + 0 - - -

25	How is your privacy protected by your phone company (fixed / land line)? Please click on the appropriate answer	+ + + 0 - - -

26	How is your privacy protected by your mobile phone company? Please click on the appropriate answer	+ + + 0 - - -

27	How is your privacy protected by your search engine? Please click on the appropriate answer	+ + + 0 - - -

28	How is your privacy protected by your 'Location-Based' Service provider? Please click on the appropriate answer	+ + + 0 - - -

29	How is your privacy protected by public services or government organisations?? Please click on the appropriate answer	+ + + 0 - - -

30	In which "world" is your privacy better protected? Please click on the appropriate answer	Neither "Offline" - real life "Online" - Internet Both the same level of protection for privacy

'Location-Based' Service (LBS) awareness and interest

In this section we want to find out about your awareness about 'Location-Based' services and your potential interest in these services. We will ask you three questions based upon the same set of services. These will consider the services you are aware of, those you are currently using, and those that you plan or want to use in the future. The other questions have explanations when they are asked. You can give multiple answers, i.e., selected multiple services.

31	Which 'Location-Based' Services are you aware of? Please click on all appropriate answers	'Location-based' or 'location-aware' advertisment, mobile Coupons (discount) or messages Navigtion support (car and non car) Recommendation of the closest / nearest point of interest (restaurant, hotel, shop, histroic site, ...) 'Location-aware' recommendation services (based on interests, e.g. sales, movies, food, ATM, ...) 'Location-aware' personalisation (filtered information based on interests) Locating missing or stolen mobile phone, car, goods, animals, ... Locating or tracking (mobile) people (e.g., kids or friends) Emergency support services / Emergency 'Location- Based' Services (ELBS), i.e., panic button / emergency message (e.g., e911 or e112 support) Integration with your schedule and location of events (pro active LBS personalisation / recommendation)

32	Which 'Location-Based' Services are you using? Please click on all appropriate answers	'Location-based' or 'location-aware' advertisment, mobile Coupons (discount) or messages Navigtion support (car and non car) Recommendation of the closest / nearest point of interest (restaurant, hotel, shop, histroic site, ...) 'Location-aware' recommendation services (based on interests, e.g. sales, movies, food, ATM, ...) 'Location-aware' personalisation (filtered information based on interests) Locating missing or stolen mobile phone, car, goods, animals, ... Locating or tracking (mobile) people (e.g., kids or friends) Emergency support services / Emergency 'Location-Based' Services (ELBS), i.e., panic button / emergency message (e.g., e911 or e112 support) Integration with your schedule and location of events (pro active LBS personalisation / recommendation)

33	Which 'Location-Based' Services are you planing to use or want to use? Please click on all appropriate answers	'Location-based' or 'location-aware' advertisment, mobile Coupons (discount) or messages Navigtion support (car and non car) Recommendation of the closest / nearest point of interest (restaurant, hotel, shop, histroic site, ...) 'Location-aware' recommendation services (based on interests, e.g. sales, movies, food, ATM, ...) 'Location-aware' personalisation (filtered information based on interests) Locating missing or stolen mobile phone, car, goods, animals, ... Locating or tracking (mobile) people (e.g., kids or friends) Emergency support services / Emergency 'Location- Based' Services (ELBS), i.e., panic button / emergency message (e.g., e911 or e112 support) Integration with your schedule and location of events (pro active LBS personalisation / recommendation)

34	Which payment model would you prefer for using Location Based Services (LBS)? Please click on all appropriate answers	Free LBS service covered by monthly fee plus cost for usage / per service LBS service covered by monthly fee (flat rate) Only pay by use / per service (pre-paid) Advertisement supported / payed / sponsored

35	What technique or method or delivery for 'location-based' services would you prefer? A push mechanism pushes the information to you / your device whereas by using a pull technique the user has to request the information when needed. Please mark all which would apply to you. Explanation of Push vs. Pull: The other questions in this section are concerned with the push and pull of information. An information pull is that an user has to request an information activley, i.e., "What time is it". The information push is pushing information to the user without that the user has to request the information (e.g., the Blackberry email push services). Please click on all appropriate answers	'Location-based' services pull 'Location-based' services push Mobile personalisation services pull Mobile personalisation services push Services based on information from your schedule pull Services based on information from your schedule push Mobile personalisation services based on location - pull Mobile personalisation services based on location - push Mobile personalisation services based on location and your schedule pull Mobile personalisation services based on location and your schedule push

36	Do you think Emergency 'Location-Based' Services (ELBS, e.g., e911 or e112) would be helpfull to save lives? Should this service be mandatory and who shall pay for this service? Please check all statements which apply. Please click on all appropriate answers	Don't know No Yes The ELBS service shall be financed by service fee The ELBS service shall be financed by taxes The mobile phone provider shall be forced to provide ELBS by law

Closing Statements

Thank you for participating in this survey. If you want a summary of the results or wish to contact the author please go to http://www.schilke.net/R35ULT5/ . Please copy or save a bookmark of this link for your future reference.

Please push this Button to submit your results.